HomeRoots Privacy Policy
At homeRoots, we prioritize your privacy and the protection of your personal information. This Privacy
Policy explains how we collect, manage, and protect the personal data you provide when you visit our
website and use our services.
- Who is Responsible for Your Personal Data?
The personal data controller for the information you provide is homeRoots. Our organization number is
830806-0642, and we can be reached via email at [email protected] for any questions regarding your
data. - What Does Personal Data Mean?
Personal data is any information that can identify an individual, either directly or indirectly. This includes
information such as your name, email address, physical address, phone number, social security number,
and any other data linked to your identity. - What Personal Data Do We Collect and Why?
We collect personal data in different circumstances:
● When You Register as a Customer: We collect basic contact details such as your name,
address, email, phone number, and social security number (if applicable). This data is necessary
to fulfill our obligations to you, such as processing orders, managing payments, and arranging
deliveries.
● When You Reach Out to Us: If you contact our customer service, we gather the information you
provide, such as your name, email, and order number, to assist with your inquiry or resolve any
issues you may have, including complaints in accordance with consumer protection laws. - How Do We Use Your Personal Data?
● Order Fulfillment: We use your data to identify you as a customer, process your order, arrange
delivery, and manage billing and payments.
● Communication About Our Services: We send you emails regarding our products and
services. If you prefer not to receive these emails, you can opt-out at any time by following the
unsubscribe link provided in each email or contacting us directly.
We do not sell or share your personal data with unauthorized parties. - Who Do We Share Your Personal Data With?
● Payment Service Providers: To process payments, we share necessary data with our third-party
payment providers, like Klarna. These providers are responsible for handling your data as per
their own privacy policies.
● Delivery and Shipping Companies: We share your data with our shipping partners to facilitate
the delivery of your orders.
● Analytics and Marketing: We use third-party services such as Google Analytics to improve our
website’s performance and enhance user experience. This data is anonymized and does not
identify you personally.
● Legal Compliance: If required by law, we may disclose your personal data to authorities, such as
in the event of a criminal investigation. - Use of Cookies
We use cookies to collect anonymous data for analytics and marketing purposes, which helps us improve
our website and services. You can manage cookie preferences through your browser settings. - How Long Do We Keep Your Personal Data?
We retain your personal data for as long as necessary to fulfill the purposes it was collected for.
Generally, we keep customer data for up to three years after our last interaction. However, we may store
certain information for a longer period if required by law, such as financial data, which may be retained for
up to eight years. - How Do We Secure Your Personal Data?
We take appropriate security measures to protect your personal data from unauthorized access, loss, or
misuse. Only authorized personnel have access to your data, and any third-party providers we share data
with are required to handle it securely and according to our instructions. - Your Rights Over Your Personal Data
You have the right to request access to the personal data we hold about you, request corrections, or ask
for it to be deleted. To exercise these rights, please contact us in writing at [email protected]. You can
also unsubscribe from our marketing communications at any time.
If you believe we have mishandled your personal data, you can file a complaint with the Swedish Privacy
Protection Authority (Datainspektionen). - Changes to Our Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation or technical
advancements. Any modifications will be posted on this page.
For more details or to inquire about our data practices, please contact us at [email protected].